The expansion brings the store count to roughly a. In February 2022 Wayne Booth a Jamaican model was chosen to be the face of a makeup campaign representing Fenty Beauty the line of beauty products offered by superstar recording artist and entrepreneur Rihanna.
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A diverse group can also see themselves reflected in Fentys marketing a synergy between product and messaging that suggests a stellar product marketing team.
. The Fenty Beauty Instagram for instance features models with a vast spectrum of skin tones including an ultra-pale red-headed model a Latinx woman and Rihanna herself. Commenting on her selection Booth described the experience of seeing herself in a. Rihannas Savage x Fenty Reveals Plans to Open Six More Brick-and-mortar Stores.
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